- We've never done anything like this before. When we first create an autumn market, we want to go a little outside the box. This will be fun, local and unifying," says Ola Opheim, CEO of Ål Utvikling.
Eggs by the dozen
Behind the record lies careful planning and large quantities of raw materials. 40 kilos of trout must be smoked at the local smokehouse, 300 eggs must be prepared and 1,200 slices of bread must be buttered before the result can be measured.
- "It's a great idea, but also a way of showcasing what we have here in Hallingdal. Trout is part of our identity, and we hope that people feel a sense of pride when they take that first bite," says the general manager.
A market full of life
The record attempt is just one of many features at the autumn market. Magician JoJo will keep the kids laughing and wide-eyed, and JAM will appear with pop-up performances in the middle of the streets.
When the market closes at 16.00, all eyes will be on Tanken Arena. The brand new cultural hub in Ål opens its doors with coffee, cake and sausages for everyone. In the evening, Markella will be on stage. The young artist from Ål has attracted attention far beyond the borders of Norway, and now she's returning to her home village to hold a youth concert.
The opening marks the start of a packed programme. A total of 39 events are planned in Ål over the next month, and 17 of them will take place at Tanken. That's so many that it must almost be a record for the number of events per inhabitant in one month.
Team Bachstad tops the evening
At the same time as Tanken opens, the cultural centre is also offering a major highlight. Øystein Bache and Rune Gokstad, better known as Team Bachstad, visit Ål with stories, mistakes and film clips from their many travels around the world. The audience will get to experience the comedians live in a talk show that is guaranteed to provide both laughter and warm moments.
- The fact that we're getting Team Bachstad to Ål really puts the icing on the cake on a day that's already full of experiences," says Ola Opheim.
Everything should be eaten up
And what happens to the sandwich when the record is set? The answer is simple: It gets eaten.
- "The whole point is for people to get involved, both when we make the sandwich and when we share it. We promise that not a single bite goes to waste," says the organiser.
